Music Marketing: MTV Behind The Screen

5 Jan

Understanding  your fan base is  essential for long term success of an artist. In addition to concerts and live performances, establishing and developing contacts with you fan base through the media remains probably the most important piece of the puzzle.  In global terms, MTV remains one of the most influential music networks in the world.

The  following presentation, as prepared by Melissa Klatsia, International A&R Manager, gives us a nice overview of MTV’s six channels, a.k.a. “The MTV 6 Pack”:

This is a handy reference for anyone interested in learning about what’s behind of flash of a TV screen.

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